K eyword also known as search terms or query terms. Keywords are the word(s) and /or phrase(s) a user searches while using the internet: these words make sure that you can be found! Keywords are the terms your customer or potential visitor uses when they type in a search box (Google, Yahoo, Bing, etc).
“If life doesn’t offer a game worth playing, then invent a new one.”
– Anthony J.D’Angelo
Keyword Length
A longer search phrase is directly associated with better targeting and increased traffic. Most good keyword phrases are generally 2 to 5 words. As you add more content/pages to your site; you need to know and analyse your keywords especially for the landing pages.
Keyword Marketing
Very important for internet marketing / search engine optimization (SEO). Keyword marketing is the promotion of keyword optimized pages (words and links).
Keyword Phrases
Keywords phases typically contain between 2 to 5 keywords. These are the phrases that visitors would typically use in search queries to find your website.
The importance of Keywords
Importance of Keywords PhrasesKnowing and using the correct Keywords / Phrases is one of the most crucial aspects of a successful search engine optimization (SEO) campaign. The internet is dynamic and constantly changing; new competitors, search words change and so on. You need review and manage your keywords/phrases on an on-going basis for successful SEO, it's an ongoing process! Selecting the right keywords will help improve your return on investment in internet marketing. Once you have identified the right keywords, you need analyze, prioritize and organize these and use them in your site to bring you the right traffic. Knowing the right keywords forms the basis for successful and consistent internet marketing campaigns.
“Whatever you can do, or dream you can, begin it. Boldness has genius, power and magic in it.”
– Goethe
ROI Return of Investment
ROI or return on marketing investment (ROMI) is that marketing expenditure is not an “investment” in the original sense and is certainly not treated that way in company accounts. For capital projects, because cash flows may be some years off, the cost is typically expensed over a period of time. While marketing expenditure may influence later periods, it is generally directed just to the current year. All of it is accounted for in the profit and loss account, not the balance sheet. Division rather than subtraction creates a conflict between cash flow or profit (subtraction) and the ROI ratio (division).
The profit or economic value added or increase in shareholder value from marketing all require the costs to be deducted from sales revenue along with the other costs. Accounting and finance texts suggest that as long as capital (I) is not constrained, residual income rather than ROI is a more appropriate measure (e.g., Peirson and Ramsay 1998). If the denominator of the ROI fraction is constant, then the ratio comparisons are valid but also unnecessary: the alternative returns could be considered alone.
“They who can give up essential liberty to obtain a little temporary safety, deserve neither liberty nor safety.”
– Ben Franklin
Comments More